ROLE | Contract UI Designer
WHEN | Fall 2016
PROGRAMS USED | Photoshop, Sketch, Illustrator, InVision
While working at Optaros, I was given the opportunity to work on a multitude of projects, expand my reach as an experience designer, and work with amazingly talented individuals. By the time we reached the Spalding project, I was able to lead the team through the first few rounds of phase two design.
I helped in leading the the first two phases of Kendra Scott's website update with the senior visual and experience designers in the Boston office. Aside from our trio of designers, we worked with a satellite development team in Austin. From September to October, we carried out two complete design phases that were approved by Kendra and her team and then taken to be carried out by the development team.
Over the course of the project, I had the chance to moodboard, wireframe, and really flesh out the experience of the commerce end of the jewelry website. I worked from a pitch that was given before I began working with the team and was able to quickly pick up the styles executed and decided on by the team.
From this project I was really able to not only get real-time experience working with clients, but experience with working a remote team. Communicating effectively with developers was crucial in ensuring that the design was executed properly.
The screens I've attached for phase one and two reflect a common challenge that we come across in the ecommerce world: a ton of content. My concepts are meant to declutter what could otherwise be a mess and really make it easy for the customer to do what they came to do: buy, baby, buy.
The last project I took on before leaving Optaros was to get the ball rolling on the second design phase of Spalding's website redesign -- their marketplace.
The main challenge we faced on this project was time -- due to the client's budget restraints (and launch needs), we needed to get through this phase in two weeks as opposed to the month that was given for the previous phase. To accommodate this setback, I had to skip the wireframing process altogether and head straight into high-fidelity comps without specific content the client wanted us to use.
While tough, it was an experience that not only let me prove my leadership chops but also let me push myself as both an experience and visual designer.
ROLE | Product Design Intern
WHEN | June 2015 - August 2015
PROGRAMS USED | Photoshop, Sketch, Illustrator
As a product design intern at TripAdvisor, I had the opportunity to accomplish an array of tasks. I was one of three designers on the Site Experience team and helped design icons, badges, wireframes, flows, and was even able to take the lead on a couple of projects of my own.
FACEBOOK PHOTO UPLOADER
With this project, I worked with a PM and a Developer to design and build out this feature for the reviews section of the website. I was responsible for mapping out the user experience and creating high- fidelity wireframes that reflected the design that would be built.
Over the course of two weeks (two sprint cycles), I was able to research and conceptualize an experience that went with the ow of the rest of the website. I worked with designers across multiple teams to better familiarize myself with TripAdvisor’s other user flows and experiences so I could really create a cohesive feature.
The concept, upon completion up to the hi-fidelty wireframes (attached), was presented to the whole of the product, design, development, and marketing departments and eventually passed on to development.
BLUE SKY SCREENS
As the final week of my internship approached, I was asked by my manager to work on some blue sky app screens that would later be presented to the head of the mobile department. The screens I designed were meant to reflect the possibility of expanding the user-base from the current group of women ages 30-45, to one that included millennials of all genders.
The spec I illustrated through my comps was one that probed the idea of included the idea of organizing all of your bookings, favorites, reviews, and images by trips and being able to plan future trips under that umbrella.
When I presented the comps to the mobile lead, he loved the idea and was hoping to incorporate some of my ideas into his on-going redesign of the mobile app.
INCENTIVE SYSTEM UI
Another project I touched was the incentive system. The lead designer on the Community team asked me to come up with a way for the user to view their badges and points from the landing page. Attached is my concept.
ROLE | Creative Technologist
WHEN | January - July 2016
The role of a creative technologist is an interesting one. At EF Education First, I was given the opportunity to try my hand at development while also honing my UI and UX skills.
My first project at the company was an internal one — create a web-based “google-maps like” directional system for the conference rooms in the Cambridge headquarters. I was placed on the project with the art director. He designed the screens while I was responsible for bringing it to life.
The biggest challenge we faced was finding time for this project while also keeping up with our sprint work. However, we were able to take the project as far as having a typeahead and room information, albeit limited.
GROUP LEADER FORUM AVATARS
To the right, you’ll see a set of avatars I created for the forum EF has set up for the teachers that go on tour with the students.
The biggest ask of this project was to make these avatars gender-neutral, because they could only choose one avatar at the end of the day. That being said, I wanted to be sure to give them plenty of options to choose from.
WEB-BASED SAFETY CHECK UI+UX
Another project I worked with was the interface and user experience for a web-based safety check systems for our tour directors if they aren’t able to get the data working on their EF-issued tablets. I worked with a business analyst and a QA specialist to make sure that the user experience reflected that of a product you trusted with information, making it a safe and efficient client experience.
While the design might not have been my best work, it definitely reflects the comprises that tend to be made in iterative design. Sometimes the business decisions come first, and in this case, the most efficient development decision can be reflected on the right-side screen.
During my tenure at Syracuse University, I helped our design department with their search to find a new professor for the program. I was one of two students on a team that was comprised of administrators and faculty.
I was tasked with designing the cards that Syracuse University's Newhouse School of Public Communications gave out as they were networking at SXSW 2015 in Austin. I also designed the following website but, due to a lack of back-end resources, never went live.
In the Spring of 2015, I entered the Society of Publication Design's magazine spread contest. I chose to design a travel feature.
I've been with 20 Watts since my freshman year, starting out as the magazine's head designer. From there, I became the creative director for the duration of my sophomore year. For my last year, I'm the editor in chief. I, along with our current creative director Jane Depgen, created a style guide for the magazine that we've been following for the past two years. Below are some of the layouts I've done during my time with the magazine.
To view past issues go here.
I was asked to help design these templates for the campus-wide initiative, The Girl Code Movement. The initiative serves to help prevent rape by making individuals empowered bystanders and by giving survivors a support group.
The templates that I created were used on the facebook page during their design overhaul at the start of this year.
University Union is SU's student-run entertainment booking agent. I've been working with UU since my sophomore year and have been able to create a wide array of projects including: t-shirts, posters, and newsletters.
The last photo of the shirt was taken by Drew Osumi.
I was tasked with creating a fictitious beverage company and to follow through with the brand identity, the website, and the annual report. For my passion project at the culmination of the semester, I decided to continue working on my brewery and create the packaging for it.
For the full annual report, click here.
Upstate Shows is the booking agent for the Upstate New York area. As the graphic design intern, I create posters for incoming acts to various venues in the area.
During my time at SU, I've had the opportunity to create flyers for organizations across campus ranging from RHA to fraternities.
In order to help graduating Newspaper & Online Journalism students, my fellow designers and I were tasked with designing their news credos. These credos are seen as the words to live by for these students. Below is my interpretation of the credo of Newspaper senior, Joey Cosco.
Sometimes, a designer needs to do things for herself. Things that don't have a rubric or a set color scheme or brand guidelines to follow. So, here's what I do in my free time.
The first is the initial installment of a minimalist poster collection I started on my tumblr page. The poster has received over 10,000 notes.