Case Studies
A deep-dive into some of my recent projects. Inspired to work with me? Shoot over an email below detailing the magic you have in mind.
DEVELOPING A SUPPORT SQUAD FOR YOUTUBE UX
YouTube UX
〰️
YouTube UX 〰️
Lead a cross-functional team that cleared 60% of YouTube’s UX design debt, improved productivity by 42%, and helped in the development of the new design system.
Password Required
YOUTUBE OFFICIAL BLOG REFRESH
YouTube Official Blog
〰️
YouTube Official Blog 〰️
Recruited personally by the YouTube PR Team, we were tasked with developing a simple and scalable design system for the YouTube Official Blog.
Password Required
THE OFFICIAL YOUTUBE FIGMA REQUEST PROCESS
YouTube Marketing
〰️
YouTube Marketing 〰️
Responsible for bridging the gap between marketing, UX, and product across the entire YouTube organization using a self-developed process the team has now adopted.
BUILDING DESIGN TEAMS FROM THE GROUND UP
Posh.ai
〰️
Posh.ai 〰️
Established the design department, developing the brand system and identity, and setting up design operations. I held roles as design researcher, creative director, content strategist, and manager.