Inclusive and Accessible Design @ YouTube for YouTube Standards

INCLUSIVE DESIGN INITIATIVE AND ROLLOUT FOR YOUTUBE STANDARDS

The primary objective was to conceptualize, conduct research, and develop an Inclusive Design chapter for YouTube Standards for the larger YouTube Organization to refer to for foundational guidance and best practices.

This chapter would be a go-to resource for the whole YouTube team, offering essential guidance and the best ways to do things.

We evaluated our success by assessing the enhancement of accessibility and usability of our core experience and the comprehension of the Standards website’s information. Implementing Accessibility and Inclusivity guidelines for engineering and design teams reduced churn by 43%. Our standards became the go-to place for questions, allowing teams to focus on new features and innovation.

Our Process

Step 1: Define Inclusive Design To establish a comprehensive definition of Inclusive Design within our organization, particularly in the context of defining the broader YouTube Standards, we embarked on a thorough analysis. This process involved conducting interviews with our team, diverse designers and engineers who actively utilize Standards, and our marketing partners. The insights gained from these discussions informed our decision to engage our Accessibility team as a point of contact for this new initiative.

Step 2: Conduct Research Building upon this foundation, we dedicated six months to conducting in-depth research on Accessibility, Universal Design, and Inclusive Design. This research enabled us to effectively integrate these concepts, providing a robust framework for developing best practices that can be communicated to our product designers. Our objective was to ensure that the information provided was accessible and engaging, avoiding any potential overwhelm.

Step 3: Provide Best Practices and Guidelines After extensive research and analysis, we successfully consolidated the chapter on Standards into three distinct categories: Inclusive Design, Accessibility, and Product Development. This categorization facilitated the development of comprehensive guidelines and best practices that can be effectively integrated into the larger YouTube design ecosystem. 


Role Design Lead
Cross-Functional Partners Engineering, YouTube Standards, Google Accessibility (a11y)
Success Metrics This initiative resulted in a 23% increase in collaboration with the larger Google a11y team.

All work shown here done by Lyndsey Jimenez (Research, Design Dev) & Tais Bishop (Visual Design)